Omnisense

Virtual reality multi-sensorial experience

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As a world premiere in Mixed Reality, this innovative multisensory experience was tested in New York and then deployed in Buenos Aires.
An olfactory experience, faceted by virtual reality. Wearing a VR helmet, customers chose one of seven scent stones – each representing a different scent universe.

A way to explore their ideal fragrance through their favorite atmospheres – and discover the range of luxury fragrances from Coty, Burberry, Chloé and Gucci.
DV was responsible for design, prototyping, production and development, as well as testing, international deployment and installation.

Retail / Mixed Reality & Multi Sensorial / Public CSP +++

Credits
Client
Coty
Art direction
Unicorn
Production & Development
DVgroup