Founded in 1932, the Venice International Film Festival (Venice’s “Mostra”), is a highly notorious and respected event. Every year, the jury awards the best film with a “Golden Lion”. The 74th festival, which will be held from 30 August to 9 September 2017, will host a virtual reality film competition, while this specific format is still an emerging market in the movie industry.
By inviting VR to the event, the 2017 Venice Film Festival takes a firm step towards innovation. The Organizing Committee decided to add this new category under the “Venice Virtual Reality” label. There are 18 nominees, each eligible to the following awards: “Best VR film”, “Grand jury Prize”, “Best Creativity Awards”.
DVgroup developed Alice, The Virtual Reality Play in record time in order to present a prototype during the 2017 Cannes Film Festival. Michel Reilhac (Head of Studies for the Venice Biennale College) and Liz Rozenthal (founder of Power to the Pixel and Venice Virtual Reality programmer) had the opportunity to get a taste of Alice there, and as soon as they took their Vive headset off, they were positive that Alice had to be part of Venice Virtual Reality – the official announcement was made during the July 27th press conference in Rome.
Alice, The Virtual Reality Play is now going to be proudly introduced to a worldwide audience at this major cultural event.
The Venice Film Festival organizers declared that “Alice has reached the highest level of interactivity that has ever been seen in virtual reality.”
Alice, The Virtual Reality Play is bathed into the work of Lewis Caroll, Alice’s Adventures in Wonderland and Through the Looking Glass, which are both metaphors for journeys into subconsciousness. The play challenges the concept of identity itself and tackles issues such as obsessing over time, the rules of logic, and the absurd. The rules of the game unveil alongside the main narrative: the audience understands progressively that they are Alice, and that they must, just like Lewis Caroll’s heroine, engage with the characters they meet. The journey becomes a rite of passage, bound to lead to a final crowning. The experience mixes virtual reality with various other art forms, such as theater, video games, cinema, stage design… It also challenges the status of the spectator. So far, no one has been left unaffected by it.
Alice, The Virtual Reality Play has also been selected for numerous festivals around the world. This will be the chance for Lewis Caroll’s heroine to be the ambassador of a cutting edge film genre at a worldwide scale.
# Venice International Film Festival
From August 31th to September 5th
Centre Phi of Montreal
From September 23th to October 1st
# Futur of Storytelling of New York
From October 6th to October 8th
# Festival Tous Ecrans of Geneva
From November 3rd to November 11th
# Dubaï International Film Festival
From December 6th to December 13th