Tag Heuer – A Carrera Story

Live the legend of the Carrera watches collection through VR.

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In order to stand out at the 2016 Baselworld Watch and Jewellery Show, Tag Heuer gave everyone stopping by their booth the opportunity to live the legend of the Carrera watches collection thanks to a sensational virtual reality experience.
The famous Swiss watch company is one of those brands that give you chills. It proved it once more with A Carrera Story, a film in which tension, speed and innovation prove themselves yet again as parts of Tag Heuer’s DNA. This experience allowed the visitors of the biggest luxury watch industry exhibition to discover the history and legacy of the brand by simply putting a VR headset on.


The headset makes good use of virtual reality and takes customers on an intense car race in which all the key elements of the Carrera watches – which are the result of years of dedicated work – are displayed.

Designed like a roller-coaster, alternating between high-speed racing and peaceful contemplation, the VR experience tells the story of Tag Heuer, which has always had strong links with car racing. It covers as much as the creation of the first watch in the 1960’s, the brand new 2016 Carrera watches, but also the famous Carrera Connected, devised with Intel and Google.

Credits
Client
909c / Tag Heuer
Sound design
Mooders
Design
Ateliers Seewhy
Development
DVgroup